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The Hollywood Sign
September 16, 2012

In 1923, the famous, white HOLLYWOOD sign in Los Angeles, California, recognized all over the world as the “lifestyle of the rich and famous”, was originally built to attract homebuyers in a real estate development.  Eventually, the Sign became a West Coast phenomenon and a tourist attraction as a glamorous symbol for Hollywood. However, by the mid-1940′s the Sign began to deteriorate. In 1973, the 50-year-old Sign was declared a Historical Landmark by the City of Los Angeles Cultural Heritage Board. Five years later, the city decided the Sign would have to be completely rebuilt at a cost of $250,000. Hugh Hefner held a lavish fundraiser at the Playboy Mansion to raise funds for the rebuilding costs. In 1978, the old Sign was demolished and totally rebuilt. The new Sign, four stories high, was unveiled on Hollywood’s 75th Anniversary celebration live to a television audience of 60 million viewers. In 1992, the “Hollywood Sign Trust” was chartered as a California non-profit organization. The purpose of the Trust was to physically maintain and secure the Sign, to educate the world about its historical and cultural significance and to promote Hollywood as the center of the global entertainment industry.

This is how the Sign is described on its website—“The Hollywood Sign: It’s more than just nine white letters spelling out a city’s name; it’s one of the world’s most evocative symbols – a universal metaphor for ambition, success, glamour… for this dazzling place, industry and dream we call H-O-L-L-Y-W-O-O-D!”

This is the renowned sign that represents a Hollywood lifestyle of vanity, pride, greed, adultery, drugs, divorce, violence and every other evil thing you can imagine. Truly, in their own words, Hollywood is “the center of the global entertainment industry”—an industry that has corrupted and ruined countless lives all over the world by a visual floodgate of filth.

Today marks the 80th anniversary of the death of Peg Entwhistle,  a 24 year old, struggling actress, who on September 16, 1932, climbed up to the top of the letter ‘H’ and jumped to her death to the bottom of the mountain. The sign is an idol and it is cursed and it is coming down as a “sign” from a holy and vengeful God Who will not be mocked.

“That which is highly esteemed among men is abomination in the sight of God” (Luke 16:15)

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